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Goldman Sachs is having an identity crisis
  + stars: | 2023-08-09 | by ( Linette Lopez | ) www.businessinsider.com   time to read: +11 min
I never thought I'd write this but … I miss the old Goldman Sachs. That was the voice of Goldman Sachs 2009 — the adamantine firm that managed to make its way through the crisis relatively unscathed. This sort of dry humor worked back then, but for today's Goldman Sachs, the joke just doesn't hit the same way. Van Praag — who was once dubbed "Goldman Sachs' Rococo PR prince" by The Observer — left the firm in 2012. It would be nice to see the old Goldman Sachs ferocity is still out there somewhere, even if it's not on Wall Street.
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